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JEANS MOST POPULAR CLOTHING IN CHINA

Blue jeans are the most popular item of clothing in Beijing, according to a recent survey. About 78% of the more than 10 million residents under the age of 25 in Beijing wore blue jeans last year. Sixty-one per cent aged 26 to 30 wore blue jeans and 53% between the ages of 30 and 35 wore jeans. Blue jeans are even popular among older Chinese consumers with 10% of people aged 51 to 55 wearing them and 11% of consumers ages 56 to 60 slipping on a pair. Wearing blue jeans increases with the level of education in Beijing. Residents with higher learning backgrounds had the highest rate at 50%, while high usage for high school students and polytechnical students was 40%. The rate for middle school students was 21% and for primary school students and preschoolers the rate was 15%.

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