BOZELL ABSORBS SCOTT TOWELS ACCOUNT
By Adnews Staff
Scott Paper Limited of Mississauga, Ont. has handed its ScotTowels paper towels account to Bozell Worldwide Canada Inc. of Toronto. The account had been with MacLaren McCann Canada Inc., also of Toronto for 18 months. Bozell won the business without a review. It already handles advertising for Scott's Cottonelle bathroom tissue. Gail Walker, Scott Paper's consumer division vice-president says in a release that she was pleased with Bozell's work on Cottonelle and shifted the ScotTowels account to the agency because Bozell's and MacLaren's campaigns "weren't clicking together." She added that the same high level of performance was now going into the ScotTowels brand. A campaign for ScotTowels will be launched between April and June.