Hennessy begins Seven Worlds campaign
Cognac brand Hennessy has begun a new international advertising campaign featuring creative by film director Ridley Scott. Developed by DDB Paris, the campaign includes a video by Scott called “The Seven Worlds” depicting the flavours found in the spirit. A 60-second version of the commercial will break in the United States during the broadcast of the Academy Awards on Feb. 24. The campaign also includes a making-of video, an interview with Scott, social media activities and a website at <http://thesevenworlds.hennessy.com>.
“When we embarked on this adventure, we dreamed of creating a film that is truly different,” said Alexander Kalchev, executive creative director at DDB Paris. “But even in our wildest dreams, we did not imagine we would be going to so many incredible new worlds. Together with Hennessy and Ridley Scott, we hope to have achieved a new benchmark in advertising.”