Booking.com breaks first Canadian campaign
By Adnews Staff
Amsterdam-based accommodation booking website Booking.com has begun its first Canadian brand campaign. The national campaign, called "Booking.yeah," was developed by Wieden&Kennedy Amsterdam. It consists of one 60-second and two 30-second commercials using the theme "delight of right." The creative also focuses on the company's price guarantee, its range of 414,000 properties in 193 countries, its 24 million guest reviews and its customer service in 41 languages. The campaign broke on major broadcast television networks yesterday.
"We looked into consumer travel insights globally and we found that the accommodation really sets the tone for the trip," said Paul Hennessy, chief marketing officer at Booking.com. "When it's wrong, the trip starts off on a bad note that is so difficult to recover from. But when it's right, it casts a rosy glow on the entire experience. Everything is more fun, more relaxing, and more memorable. What's fantastic about the concept of 'delight of right' is that everyone's delight is different. As local insights continue to define the concept, the campaign will continue to evolve."
Booking.com is a subsidiary of The Priceline Group.