Starz to launch in Canada
By Adnews Staff
US-based pay television channel Starz will debut in Canada on March 1. The channel specializes in original drama and comedy programs, as well as movies. The Canadian edition will take the place of Bell Media property Encore and will consist of two linear television channels and an on-demand service. Starz will also be offered via online streaming service Crave.
“Bringing Starz to Canada is testimony to the continued commitment to offer our viewers exclusive, premium programming at an unparalleled value,” said Tracey Pearce, president of distribution and pay television at Bell Media. “Our amazing partners at Starz have been integral to this mandate with their genre-bending, stand-out programming, making the addition of Starz a must-have for discerning Canadian viewers.”