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Groupe Sportscene hires Lg2

Groupe Sportscene recently retained Lg2 of Montreal to participate in the development of a new restaurant brand called À Domicile. According to the company, the intent of the restaurant is to make consumer feel "right at home." The first of these restaurants opened in Laval, QC yesterday. The agency's assignment included website design, content marketing and social media activities, as well as recruitment and launch campaigns.

"In addition to broadening our food offering, we hope to innovate through this approach and surprise our customers who are looking for a unique restaurant experience," said Jean Bédard, president and CEO of Groupe Sportscene. "The menu is simple, tasty, affordable and served in a comfortable environment focused on enjoyment and games."

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