RYU Apparel launches Underground venue in Toronto
Vancouver-based athletic clothing brand RYU Apparel has opened a venue in Toronto as part of its national experiential retail marketing efforts. The space is intended to function as a location for community workouts and functions relating to health and fitness. The venue, called "RYU Underground," is located in the basement of the chain's retail location in downtown Toronto. According to the company, it has hosted approximately 2,500 community events at its retail stores since beginning the program in 2015.