RYU Apparel sponsors NFL Alumni Academy
By Adnews Staff
Vancouver-based athletic apparel compay RYU Apparel has signed-on as a sponsor of the NFL Alumni Academy. The agreement includes the development of a collection of high performance apparel for the athletes and coaches of the academy. The collection includes t-shirts, pants, shorts, pull-overs, polo shirts, backpacks, socks and hats. According to RYU, the clothing embodies its new “Movement Matters” branding. The NFL Alumni Academy is a training program intended to develop players who are ready to become professional players.
As part of the sponsorship, RYU CEO Cesare Fazari will make an appearance on the NFL Alumni Lounge podcast. The company will also host a player event at its Williamsburg store, and RYU products will be worn at this year's NFL Alumni golf tournaments. In addition, academy athletes and coaches will participate in a co-branded social media campaign with RYU and RYU branding and products will appear on the NFL Alumni Academy website and facilities.
“Working with exceptional partners and athletes has been a key focus in our re-brand strategy that focuses on human movement and creating world-class products,” said Fazari. “This partnership aligns RYU's products with new markets and incredible athletes and we're elated to have delivered our first collection.”