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Biolux retains Lg2
By Adnews Staff
Lg2 of Montreal has formed a promotional agreement with Biolux Natural Health, also based in Montreal. Through this agreement, Lg2 will provide marketing support for the launch of a new brand called Ubu. The brand will consist of a line of beverages containing hemp extract. In exchange, the agency will become a shareholder in the company.
"Our newly-formed business relationship will give us access to Lg2's expertise, allowing us to build our brand identity, packaging and marketing strategy, both online and in-store," said Carlos Ponce, CEO of Biolux. "This partnership will allow both sides to benefit from the success of this company."
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