ANDERSEN LAUNCHES WORLWIDE CAMPAIGN
By Adnews Staff
Andersen Consulting of Chicago will bring its latest $30 million(US) worldwide TV campaign to Canada next week. Print ads will begin later this month. The goal of the campaign is to reinforce the company as a full-service management consulting firm. The TV commercial was filmed near Prague in the Czech Republic. It uses special effects to make the subjects of masterpiece artwork from different schools and cultures come alive in response to music. The subjects step out of the paintings and off of their pedestals and dance together to the music, as a voiceover says, "these days, organizations don't perform unless they perform together." The ads were created by Young & Rubicam of New York. In Canada, Andersen's Toronto office will handle the media buy in-house.