Unifor begins I Shop Canada campaign
Toronto-based private sector union Unifor has begun a new social media campaign called "I Shop Canada." The national campaign promotes the purchase of Canadian-made products and services. According to the organization, the effort is in response to recent trade sanctions placed on Canada by the United States. It consists of text and imagery posted to Facebook and Twitter using a campaign hashtag.
"'I Shop Canada' is about making a choice at the cash register to use our collective consumer purchasing power to aid workers in our communities and across the country," said Unifor national president Jerry Dias. "US trade attacks on Canada are a clear and present threat to our national economy. It's no coincidence that this campaign is being launched just ahead of Canada Day, which is also the date when counter-tariffs will be imposed on the US. By choosing to shop Canada you are investing in good paying jobs while also providing a boost to the economy."