CHUM FM rebrands
Toronto radio station 104.5 CHUM FM has undertaken a rebranding initiative. The station will now be known as CHUM 104.5. The rebranding also includes a new visual identity. The station debuted its new branding on a float at the Toronto Pride Parade on June 24. CHUM 104.5 is owned by Bell Media Radio.
"We are proud and excited to bring a new energy to the CHUM brand that listeners have cherished for decades, while continuing to deliver the pre-eminent pop music and programming they love," said Rob Farina, head of radio content and strategy at Bell Media. "We're celebrating this dynamic development together with our dedicated team of on-air hosts, producers, partners, advertisers and, most importantly, our loyal listeners."