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CMA hires Cover-All to manage Do Not Mail list
By Adnews Staff
The Toronto-based Canadian Marketing Association has retained Cover-All Computer Services to manage and host its national Do Not Mail list. The list tracks consumers who do not wish to receive addressed direct mail advertisements.
"Given the importance of this service for our member companies and Canadian consumers, we appreciate how Cover-All and our previous supplier worked together closely to successfully migrate the DNM site," said Tim Bishop, vice-president of marketing and member engagement at the association. "The level of communication, coordination and hands-on leadership instilled a great deal of confidence that the project was on track and we would meet our transition goals."
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