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BUSINESS MARKETING CONFERENCE

By Adnews Staff

U.S.-based Business Marketing Association and the International Network of Business Advertising Agencies will host an international conference in Toronto on Sept. 17. Called the International Business Marketing Conference, the event will discuss relationship marketing and the importance of branding, how to effectively reach overseas markets, utilizing Web sites, telemarketing, database marketing and how to generate more pay back from direct mail and other advertising. INBA has 31 member agencies in 20 countries

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