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Cision acquires Prime Research
By Adnews Staff
Chicago-based media services company Cision has acquired Prime Research of Mainz, Germany. The company will be rebranded as Cision Insights and will specialize in evaluating campaign effectiveness through artificial intelligence and machine learning technologies. Rainer Mathes, founder of Prime, has been appointed president of Cision Insights.
"Rainer's expertise in communication research and measurement, combined with Prime's exceptional technology platform that brings innovative AI applications to the communications industry, will be instrumental in helping us improve the communicator's ability to measure and optimize earned media ROI," said Kevin Akeroyd, CEO of Cision "As head of Cision Insights, Mathes will help guide Cision's ongoing commitment to provide in-depth analysis that enables our customers to make better informed decisions regarding their strategic communications programs."