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Ontario Nurses Association releases new advertising

The Toronto-based Ontario Nurses Association has begun a new phase of its ongoing "Better Care for a Lifetime" advertising campaign. The new material includes a cinema commercial, accompanied by radio ads and social media activities. The holiday-themed creative seeks to remind consumers of the work done by registered nurses.

"As we enjoy the holiday season, 'Better Care for a Lifetime' will be airing in theatres across the province before the much-anticipated Star Wars: The Last Jedi movie," said association president Linda Haslam-Stroud. "It's a timely reminder that not everyone will be home for the holidays, and our dedicated registered nurses are there on the front lines to care for and protect their patients. As many of us anticipate the opportunity to spend time with friends and family, it's important to remember those who are not as fortunate, and to show gratitude that highly skilled, highly caring registered nurses are on the front lines to provide the quality care our patients need and deserve."

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