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Loblaw retains Precima for analytics

Toronto-based grocery retailer Loblaw Companies has retained Precima, also based in Toronto, to develop its new analytics system. The system will provide access to customer, marketing and merchandising information for the company's grocery and pharmacy division. The portal is intended to improve joint business planning, category strategy and promotion by analyzing customer data. It will launch in 2018.

"Loblaw is committed to leveraging best in class analytic tools to drive our business forward," said Jim Noteboom, senior vice-president of loyalty and consumer insights at Loblaw. "This new portal will provide greater access to data, enabling us to offer the product assortment and services our customers are looking for, ensuring a better shopping experience."

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