PANASONIC SPONSORS SNOWBOARD TEAM
By Adnews Staff
Panasonic of Mississauga, Ont. is now the official sponsor of the Canadian National Snowboard Team. The company will be supporting the team under its Shockwave brand name. The team will compete on the FIS World Cup tour, the FIS World Championships, the Canadian national Championships and the 1998 Olympics in Nagano, Japan. Separately, Panasonic is also sponsoring the Department of Canadian HeritageÕs National Video Competition that challenges students to help stop racism. The contest runs from Dec. 13 to March 31, 1997. Advertising plans for both sponsorship programs are currently under review. PanasonicÕs advertising is done by DDB Canada of Toronto
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