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Outfront Media signs agreement with Design Exchange
By Adnews Staff
Out-of-home media company Outfront Media Canada has formed an agreement with the Design Exchange in Toronto to provide media support for the organization's upcoming Expo for Design Innovation and Technology. Outfront will donate media space to promote the event, which will take place from Sept. 28 to Oct. 8. The expo will consist of exhibits, speakers and workshops related to the ability of design ideas to address societal problems. As part of the agreement, expo participants will be encouraged to develop out-of-home initiatives.
"Our partnership with the Design Exchange and the EDIT expo is a natural fit," said Michele Erskine, Canadian CEO of Outfront. "Effective out-of-home starts with great design. This applies to both the advertising content and the out-of-home structures themselves. Outfront Canada's focus is on innovation and technology."