NEW SUNKIST JUICE TO BE LAUNCHED
By Adnews Staff
Tampa-based Lykes Pasco, Inc. is set to release a premium, non- concentrate line of Sunkist orange juices in Canada and parts of the U.S. in the new year. Lykes' communications manager Chris Ward told Adnews it was natural for the company to launch its juice in Canada because there isn't a number two brand of premium, chilled orange juice in this country. Tropicana is the Canadian category leader. The new juices will hit eastern Canada first and will be rolled-out to the rest of the country by the end of 1997. Although Ward would not reveal specifics of Lykes' advertising plans for the launch, she did say TV, radio and print would all be used. McKinney and Silver of North Carolina handles Lykes' advertising in the U.S. Bates Canada is involved with the Sunkist brand in Canada. Lykes Pasco is the beverage subsidiary of Lykes Bros. Inc. The company markets the Old South line of frozen orange juice concentrate in Canada