ACTION FORCE HIRES FULL-TIME AGENCY
By Adnews Staff
Action Force of Brampton, Ont. has decided to use an agency on a full-time basis. Earlier this month the company hired BAM Creative Directions of Toronto to handle its account, after talking with four other agencies, "because of the agency's excellent creative track record and hands-on approach to strategic planning," Action managing director Debbie Vance says in a release. Until now, Action Force has handled its account mainly in-house while using the David Martin Group of Toronto on a project basis. The company decided to hire an agency so it would have consistency in its advertising and so it would have experienced people focusing just on the company's advertising, Vance told Adnews yesterday. Action Force provides temporary industrial and transportation personnel, as well as training and consulting services. the company operates from seven locations in Southern Ontario and has over 3,000 customers