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Les Vergers de la Colline rebrands
By Adnews Staff
Cider producer Les Vergers de la Colline of Sainte-Cécile-de-Milton, QC has undertaken a rebranding effort. As part of the new branding, the company has changed its name to Cidrery Milton and introduced a new visual style for its Cid product line. The new materials make use of the colours green and orange, representing the apples used in making cider and the "boldness" of the cider itself. The rebranding was conducted by Lg2 of Montreal.
"For Cid, we created a style that manages to be both classic and fun," said David Kessous, design creative director at Lg2. "Four illustrations featuring an animal and apple come to life on the packaging in a comical way. Again, we pay tribute to the company's boldness while effectively speaking to a younger target."