Beacon of the Freed begins online campaign
By Adnews Staff
Not-for-profit organization Beacon of the Freed has begun a new campaign in Montreal called "Buying Sex is not a Game." The initiative is intended to raise awareness of the issue of sexual exploitation and human trafficking, especially during events which attract visitors to the city. The campaign, which will run through the summer, is timed to coincide with the start of the Canadian Grand Prix auto race. It makes use of a video made in the style of a television program which seeks to illustrate the "hidden reality" of the issue. The animated video was created in French and English by Luminance Studio. It will run online and will appear in the search results for keywords associated with sexual exploitation. It will also appear on social media sites.
"We want people to understand that no one knows what part of prostitution is in fact sexual exploitation, but clients cannot make the distinction," said Nathalie Khlat, president of Beacon of the Freed. "So when you buy sex, you run the risk of exploiting a woman, man or child and causing them grave harm, even if you do not see it."