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Lowe's Canada introduces VR initiaitve

Home improvement chain Lowe's Canada, based in Boucherville, QC, has introduced a virtual reality pilot project called "Holoroom How To." Visitors to participating stores can use a VR headset to experience an educational simulation of various home improvement projects such as tiling a shower. The program provides step-by-step instructions for the project, as well as haptic feedback through the handheld controller. The service will debut this month in a Lowe's store in Burlington, ON, followed by an installation at a Rona store in Beloeil, QC. The pilot phase will last for several months, followed by an evaluation of its effectiveness.

"During the past three years, we have been exploring real-life applications of augmented and virtual reality experiences to directly help our customers solve everyday problems," said Kyle Nel, executive director of Lowe's Innovation Labs division. "Our experience has shown that customers are embracing AR and VR as part of their home improvement journey, and now we are using immersive VR to help our customers learn the required skills to complete challenging home improvement projects."

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