Lowe's resumes Heroes campaign
By Adnews Staff
Home improvement retail chain Lowe's Canada has resumed its “Heroes” campaign. From Sept. 1 to 30, Lowe's, Rona and Reno-Depot stores will raise funds to support 235 local non-profit organizations and schools nationally. Consumers at participating stores will be invited to make donations at the cash register in support of a local cause selected by their store. At the end of the month, Lowe's will match 50% of the funds raised by the 311 participating locations, up to $2,000 per store.
“The Lowe's Canada ‘Heroes’ campaign has a special place in the hearts of our teams,” said Jean-Sébastien Lamoureux, senior vice-president of public affairs, asset protection and sustainable development at Lowe’s. “The growing number of distribution centres and Rona affiliated dealer stores that choose to join forces with our corporate stores year after year demonstrates the enthusiasm of our entire network towards this campaign. This year, for the first time, we have surpassed the mark of 300 participating locations.”