Engel & Volkers begins virtual reality promotion
Real estate company Engel & Völkers North America has begun an initiative to install virtual reality systems in each of its real estate offices. The technology will include Immoviewer virtual reality cameras and Google Cardboard VR headsets. These will be accompanied by webinars and supporting marketing materials. Consumers will be able to use these systems to take virtual reality tours of available properties.
"We realize that virtual reality is not simply a trend, and we are committed to integrating new technologies into our network that help improve the home buying and selling experience," said Anthony Hitt, CEO of Engel & Völkers North America. "This not only supports our domestic business, but adds great value as a global real estate network. International buyers can experience 3D listings on a much broader scale, saving time and targeting their focus as they look to purchase homes in North America."