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Progressive Waste Solutions rebrands
By Adnews Staff
Toronto-based solid waste services company Progressive Waste Solutions has undertaken a rebranding initiative that will see the company change its name to Waste Connections of Canada. The new branding follows the merger of Progressive Waste Solutions with US-based Waste Connections last June. The new brand identity and logo will go into use immediately, with the full rollout expected to take 12 to 16 months.
"This is a very exciting change for our employees," said Dan Pio, the company's president of Canadian operations. "We are proud to be rebranding our business operations in Canada to better align them with the Waste Connections brand and its high correlation with safety, corporate culture, integrity and customer service. The tireless efforts of our talented and dedicated employees have garnered significant customer loyalty and support throughout the years, and we believe Waste Connections of Canada is well positioned for continued growth and success in the communities we serve."