Northwest Territories Tourism conducts NWT Secrets campaign
Northwest Territories Tourism is conducting a campaign called "NWT Secrets." The campaign, developed by Outcrop Communications in association with Eat it Up Media, will run from Feb. 20 to March 8. During that time, participating restaurants in Toronto and Vancouver will distribute appetizers made with whitefish from the territory, accompanied by a folder that will give the consumer a chance to win one of 150 trips to the Northwest Territories.
The campaign also includes a branded recreational vehicle that will visit seven locations in British Columbia to distribute additional contest folders. The initiative is being supported with a website at <http://www.nwtsecrets.com> and Facebook materials.