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CANADIAN DIRECT GOES INTEREST-FREE

Canadian Direct Insurance Inc. of Vancouver is now offering consumers interest-free monthly premiums on their insurance policies. Current customers can get the plan by calling Canadian Direct's toll-free phone number. At that time their policy premium for one year will be spread equally over 12 months. The plan is being promoted using newspaper inserts. It will be advertised more heavily in the new year using print and radio ads and possibly TV. Ogilvy & Mather Direct of Toronto handles advertising for the insurance company. Canadian Direct is owned by the Hongkong Bank of Canada, a federally chartered property and casualty insurance company.

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