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Freshii hires OneMethod
By Adnews Staff
Toronto-based restaurant chain Freshii has retained OneMethod Digital & Design, also based in Toronto, as its digital and social agency of record. This is the first time the company has hired an agency of record for this account. OneMethod will develop digital and social media initiatives intended to raise awareness of the brand in Canada and internationally. According to Freshii, it based its decision on OneMethod's previous experience with food and restaurant clients, including Toronto-based Sweet Jesus and La Carnita, as well as Nestlé, Svedka and Smarties.
"As a global brand with a presence in nearly 20 countries, we were seeking a long-term partnership with strategic storytellers," said Freshii founder and CEO Matthew Corrin. "OneMethod is an agency we believe can best cut through the clutter to fight for stomach share in the digital space."