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Captivate signs content deal with Pelmorex Media
By Adnews Staff
Toronto-based out-of-home media company Captivate has signed a content agreement with Pelmorex Media, parent company of The Weather Network and MétéoMédia. Weather information from these properties will now be displayed on digital screens operated by Captivate in approximately 200 office buildings nationally.
"The Weather Network and MétéoMédia will deliver real-time weather information and forecasting to millions of business professionals across Canada in English and French," said Lianne Raymond, senior editor for Captivate in Canada. "The Weather Network and MétéoMédia are widely recognized by Canadians as the go-to source for reliable weather information, and we are confident its programming will be enthusiastically received by the upscale professionals who view our network every business day."