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BeGlammed retain NKPR
By Adnews Staff
BeGlammed, an online beauty service based in Los Angeles, has hired NKPR of Toronto to handle its public relations in Canada. The company's Canadian launch this month is its first international expansion. The assignment also includes influencer relations and partnership development. BeGlammed operates a website and mobile application that allows consumers to book in-home appointments with professional hairstylists and makeup artists in 17 cities.
"We're excited to expand BeGlammed's presence into the Canadian market, and Toronto represents the style and glamour that is BeGlammed," said CEO Rebby Gregg. "We couldn't think of a better partner than NKPR because of their vast knowledge in the beauty and lifestyle category, but also for their expertise building brand profiles and applying their entrepreneurial spirit to generate meaningful business results."