Unilever readies new Axe campaign
By Adnews Staff
Unilever Canada will break a new campaign for its Axe line of men's grooming products during the broadcast this weekend of the NBA All-Star Game. The 30-second commercial, called "Find Your Magic," will introduce a new brand position for the line, according to the company. The creative encourages consumers to reject a "one-size-fits all idea of what it means to be a guy."
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