Ikea begins Every Second campaign
Furniture retailer Ikea Canada has begun a new national advertising campaign called "Every Second." The campaign invites consumers to submit videos of themselves enjoying their personal time at home. Some of the submissions will be used in an upcoming television commercial that will air later this winter. Videos can be posted through Facebook, Twitter or Instagram, or via a website at <http://www.ikea.ca/everysecond>.
"At Ikea Canada, we know that home is the most important place in the world and we want to encourage Canadians to share those wonderful moments and make every single second count," said Stefan Sjöstrand, president of Ikea Canada.