Sylvania readies new campaign
By Adnews Staff
Lighting company Sylvania Canada is preparing a new campaign called "Great White Lights" for its SliverStar ZXE line of automotive headlights. Developed by Feast Interactive of Toronto, the campaign includes a television commercial that depicts a group of young people driving through the night in northern Canada, looking for the aurora borealis. The 30-second commercial will break nationally in English and French on Oct. 19. It will also run online as a video pre-roll ad.
"We really wanted to capture the beauty that comes from lighting your drive with these headlights," said Rob Vena, creative director at Feast. "Whitehorse was the perfect location for this. Not only is it one of the greatest places in the world to view the northern lights, but the beautiful landscapes and lack of light pollution really allowed the headlights be the star of the show. Ninety-five per cent of what you see in the commercial was lit with Sylvania SilverStar ZXE headlights as our only light source."