TC Media launches content services department
The business solutions group of TC Media has introduced a new content services unit. It will specialize in creating content for advertisers seeking to reach a Quebec-based business and finance audience. The content will be integrated into publications including Les Affaires, Finance et Investissement and Investment Executive, as well as their respective websites.
The service will offer three options. In the first, an advertiser can be "associated" with editorial content related to the advertiser's field, written by the company's regular editorial staff. In the second, material produced by the content services staff for an advertiser will run in a "Brand Knowledge" area of the publications. In the third option, the content services staff will produce material promoting an advertiser's products or services, to run in the advertiser's own channels or as "Partner Content" in TC Media's business publications.
"We are very proud to be launching a new line of services that highlights the talent and expertise of our people, while also giving our customers the opportunity to raise awareness of their brands and increase their visibility with a high-quality audience," said Sylvain Bédard, vice-president of business solutions at TC Media. "Through our prestige brands, we offer multiple distribution channels to advertisers who want to foreground their expertise through content marketing, to showcase their products and services through partner content, or to be associated with our editorial content."