RSVP AWRDS HAS RECORD YEAR
By Adnews Staff
The Canadian Direct Marketing Association has received a record number of entries for its RSVP Awards. Winners will be announced in Toronto on Dec. 6. Entries were evaluated by over 100 judges on the basis of bottom-line results, marketing concept, copy, design, production and overall presentation. Gold and silver awards will be presented to the best in each of 20 categories, while runners-up will receive Certificates of Merit. There are two new categories to the RSVP Awards this year. The Interactive/Online category is for campaigns that involve Internet sites, kiosks, CD-ROM and other interactive media. The New Recruits category recognizes programs created by newcomers to direct response marketing. Special awards include Direct Marketer of the Year, the Directors Choice Award and the Best of the Best Award.