Groupe Dynamite readies I am Dynamite campaign
By Adnews Staff
Montreal-based fashion retailer Groupe Dynamite is preparing a marketing campaign called "I am Dynamite." According to the company, the effort is intended to increase the confidence of young women and help them feel empowered. The campaign will make use of profiles of three Canadian women in digital, in-store and social media materials. The first of these will be released on Sept. 14, followed by the other two on Sept. 28 and Oct. 12.
"The 'I am Dynamite' movement is meant to inspire young women to achieve their goals by showcasing hardworking and driven young women just like them," said Adele Rubiano, marketing director at Groupe Dynamite. "We want to translate Dynamite's brand values through real-life examples and connect with clients on an emotional level."