Groupe Dynamite begins Mission Dynamite promotion
By Adnews Staff
Montreal-based fashion company Groupe Dynamite has begun an online contest promotion called "Mission Dynamite." The contest, which will run from Aug. 8 to Sept. 4, is being conducted through the brand's Facebook page. The initiative makes use of a spy theme that will also be used in the brand's fall advertising campaign. Participants will search for clues in a series of four weekly videos that will be posted online. Each clue found represents an entry into a draw for $1,500 in cash and a $1,500 Dynamite gift card. "With this contest, we wanted to engage the customer in a complete brand experience," said Ariane de Warren, senior marketing manager for Dynamite. "First, we invite her to become a fan of our Facebook page, then our videos connect her to our brand image and finally, we attract her to our stores with our exclusive offers, giving her a unique shopping experience. This contest will allow her to feel connected to the brand and be in the running to win the grand prize valued at $3,000." The promotion was developed by Stuzo Dachis Group.