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Canadian Vintners Association hires Zenergy Communications
By Adnews Staff
The Canadian Vintners Association has retained Zenergy Communications of Toronto as its marketing agency of record. The firm won the account in a competitive request-for-proposals process. Zenergy will develop a domestic wine branding campaign for the association, aimed primarily at the "next generation" of Canadian wine drinkers. The campaign will begin in the fall, following a research and planning stage now underway.
"Canadian wine industry representatives have worked hard over the past two years to develop a brand framework," said Dan Paszkowski, president and CEO of the Canadian Vintners Association. "We are excited about working with Zenergy Communications, whose expertise in communications and graphic design will captivate the hearts of our core market."