Warning: getimagesize(http://www.adnews.com/images/33975.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 159
Warning: getimagesize(http://www.adnews.com/images/m33975.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 162
Study: Loyalty programs and brand engagement
By Adnews Staff
Yahoo Canada has released the results of a study into loyalty programs and brand engagement. According to the study, called "Talking Loyalty," approximately 90% of Canadians own at least one loyalty card. The average number of cards carried by a Canadian consumer is four. Sixty percent of consumers choose loyalty programs that have no annual fees, and 66% use a program's online presence to calculate its value.
Of respondents, 52% use a loyalty program "frequently" to accumulate points, and 56% "make an effort" to shop at retailers where they participate in a loyalty program. In addition, 47% of participants say that loyalty programs impact their purchase amount, with 33% buying more products or services to acquire more points.
According to the study, email communications are most effective at raising awareness of a loyalty program, followed by display or native advertising and mobile applications.