DOUBLECLICK EXPANDS SERVICES
By Adnews Staff
New York-based Internet advertising network DoubleClick has launched a new service in which its marketing agents seek out sites on the World Wide Web where an advertiser could get the most response. Called Click Boosters, the service analyzes and evaluates the click-through performance of over a quarter-million Web pages from sites on the DoubleClick Network. Click Boosters positions ad banners by Web page editorial content, industry, Internet service provider, geographic location, optimum user frequency level or any combination of these.
« Back Next »
Comments
blog comments powered by Disqus