INBA CONFERENCE
By Adnews Staff
The International Network of Business Advertising Agencies will host an International Marketing Conference in Toronto in September, 1997. The conference is targeted at business-to-business companies with overseas marketing interests. It will cover major international marketing concerns and will then arrange meetings between overseas country representatives and North American marketers interested in building business in their respective countries. Warne Inc., Marketing and Communications of Toronto will be co-ordinating and planning the conference. The agency is the only Canadian member of INBA. Outside of North America the organization has members in 20 countries in Europe, the Middle and Far East, Oceania and South America.
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