LITTLE CAESARS OFFERS PIZZA BY THE FOOT
By Adnews Staff
U.S.-based Little Caesars pizza chain has given pizza a new look in North America. The company launched its Pizza By The Foot product last week, a pizza that is almost three feet long. Portions of the pizza can be customized with three separate toppings to appeal to a variety of tastes in a family or group. The pizza also comes with an order of Caesars' Italian bread. In Canada, Pizza By The Foot is being promoted using flyers, newspaper inserts and print ads created in-house by the company's U.S. head office. The company's Canadian headquarters did the Canadian media buy.
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