PR SEMINAR
By Adnews Staff
Howe & Company Inc. of Toronto will host a seminar on Nov. 5 entitled "Make Change Stick." Keynote speaker will be Patrick Johnson, past-president of the Public Relations Society of America and the co-founder of the North American Public Relations Council. He is also publisher of PR Reporter, a weekly newsletter of public relations, public affairs and communications strategies. Jackson will share his benchmarks for communication in a changing environment, discuss the power and possibilities of communication as a change tool and highlight strategies for creating change through communication.
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