NETCOM RELEASES NEW SOFTWARE
By Adnews Staff
NETCOM Canada of Toronto will introduce a new software package next week that will include NETCOM-developed tools and 13 Internet applications from industry partners. Called NETCOMplete, the purpose of the product is to help transform NETCOM from a company providing Internet access into a complete Internet service provider. NETCOM Canada is a subsidiary of NETCOM On-Line Communication Services, Inc., a company with operations in Canada, the U.S., the United Kingdom and Brazil. The package is already available as a download from the company's Web site. A national print campaign in technology publications began running last week to support the product's launch. The ads were produced by freelancers. The media buy was executed by Peggy Gross, an independent media buyer.