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Calgary Co-op conducts mobile flyer promotion
Retail co-operative Calgary Co-op has begun a mobile promotion in association with Juice Mobile of Toronto. The initiative makes use of a new mobile flyer advertising unit aimed primarily at smartphone users. It is intended to augment the co-operative's existing digital flyer program by providing dynamic information updates and rich media features promoting various products. The promotion was developed with the participation of DSA Media of Langley, BC.
"With direct mail, clients have limited visibility as to where their flyers end up and how consumers engage with their content," said Zac Goodman, digital supervisor at DSA Media. "Mobile flyers now allow us to engage with the consumers who we want to reach and then see how they're interacting with our messaging. For consumer-facing businesses, we are always looking for new, more innovative ways of reaching consumers through digital channels."