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Racinne retains NKPR
By Adnews Staff
Skincare product company Racinne has appointed NKPR of Toronto as its Canadian public relations agency of record. The firm will develop a communications plan to introduce Racinne's product lines to Canadian consumers and media. The assignment includes the Ultimate Aqua Blanc Series, Ultimate Hydra Perfection and Ultimate Youth Power Series lines, as well as the upcoming Delicare line.
"We look forward to benefiting from NKPR's expertise within the beauty and lifestyle arenas to translate the success we've had abroad with our product lines here in this market," said Edwin Tseng, president of Racinne. "Our products are the result of seven years of dedicated research and development in state-of-the-art beauty technology. We trust in NKPR's proven ability to reach across our target market to engage consumers about their skin care needs and the solutions we offer."