AddMirror Canada adds video inventory
By Adnews Staff
Toronto-based out-of-home media company AddMirror Canada has introduced a new advertising product for use in the restrooms of bars and restaurants. The product consists of a mirror outfitted with a motion sensor. When a consumer moves in front of it, a sequence of static images appear on the mirror, accompanied by video and audio from an embedded display screen.
"AddMirror is successful because of its focused resto-lounge network, unique interaction experience and advertiser exclusivity," said Elliott Atkins, president of AddMirror Canada. "With the latest video enhancement, we wanted to establish a different way and model of how advertisers connect to audiences and get away from the standard video ad loop on a wall."
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