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Virgin Mobile conducts music festival contest

Virgin Mobile Canada has begun a contest promotion in association with the Molson Canadian Amphitheatre in Toronto, tied to the summer music festival season. During the promotion, Virgin Mobile customers can enter a draw to win tickets to one of approximately 30 concerts that will take place at the venue between now and mid-September, including Arcade Fire, Kings of Leon and OneRepublic. Winners will also receive priority parking, the ability to bypass the entrance line, access to the American Express Lounge and in-seat service. Consumers can enter online at <http://www.virginmobile.ca/mca>. Two winners will win two tickets each to each concert.

"The Virgin brand has its roots in pop culture and music, so this partnership is a natural fit for Virgin Mobile," said Kevin Campbell, director of brand experience at Virgin Mobile Canada. "Our members have told us they love attending music concerts and festivals. The Premium Seat program at the Molson Canadian Amphitheatre allows us to give Virgin Mobile members VIP access to a variety of shows from the hottest artists all summer long."

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